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Gucci Garden Archetypes

The Powerhouse Museum is hosting a two-month run of this immersive multi-sensory Gucci exhibition.
By Ben Hansen
November 25, 2022
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By Ben Hansen
November 25, 2022
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Fashion fanatics, listen up: an internationally acclaimed Gucci exhibition has arrived in Australia for the first time, coming to the Powerhouse Museum Ultimo for a two-month run.

Gucci Garden Archetypes has unveiled a series of maximalist campaigns created by the recently stepped-down Gucci Creative Director Alessandro Michele, all of which can be discovered at the Powerhouse until Sunday, January 15.

First opened in Florence last year, the exhibition celebrates Gucci's 100-year anniversary and has previously enthralled visitors during pop-ups in Shanghai, Taipei, Hong Kong, Tokyo and Seoul.

"I thought it was interesting to accompany people in these almost eight years of adventure, inviting them to cross the imaginary, the narrative, the unexpected, the glitter. So I created a playground of emotions that are the same as in the campaigns, because they are the most explicit journey into my imagery," says Michele.

The immersive multi-sensory exhibition includes a network of themed spaces, such as a scented flower room; a graffitied corridor reminiscent of the Pre-Fall 20218 Gucci campaign; a floor-to-ceiling display of cuckoo clocks, ceramics and Marmont handbags; a mirrored labyrinth; and a recreation of an LA subway carriage like that used in Michele's first campaign, Fall Winter 2015.

"Alessandro Michele never fails to push us forward into diverse, contemporary visual worlds that we have yet to imagine. Powerhouse is thrilled to partner with Gucci to present the exclusive Australian premiere of Gucci Garden Archetypes," says Powerhouse Museum Chief Executive Lisa Havilah.

Tickets are free but should be booked through the Powerhouse website.

Images: Tyrone Branigan

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