Japan Music Festival 2014

Overview

Sometimes it seems like most up-and-coming bands gather their inspiration from the same batch of indie artists. If you've grown tired of the monotony, fear not, for some new sounds are coming to Australia soon — Japanese alt sounds, that is.

Sonny King of Melbourne rock band Lucy's Crown is eager to show just how great Japanese alternative music can be with Australia's first Japan Music Festival. Featuring bands Jill, 101A, Sparky Quano and Kaimokujisho, King set out to represent the large range of sound that exists in the underground music scene of Japan, from J-Pop to J-Rock.

"I was on tour with Lucy's Crown in Tokyo and was astonished just how good the Japanese underground bands were that we played with and thought that Australia should see them," says King.

Choosing bands that were enthusiastic about coming to Australia was another big factor in how the acts were chosen. He also took into account how Australian audiences might respond to them. "It was a difficult process because there were so many good bands but we wanted diversity in both music and image and we also needed them to be accessible to the people going to the gigs," says King.

Japanese music, especially of the underground variety, is constantly evolving. Yet it still holds onto the roots of the previous musical trend. Bars and clubs that cater to a particular music genre or band are very popular in Tokyo. "There are Ritchie Blackmore bars, Yngwie Malmsteen bars, Jeff Beck bars, clubs and restaurants for The Stones and The Beatles, '60s bars, '70s bars, '80s bars, the list is almost endless," says King.

King is optimistic about the future reach of Japanese music in Australia. With the internet becoming such an influential way to get smaller bands heard, it's only a matter of time before musicians from Japan and other similar countries break into international markets.

The problem, he says, is the oversaturation now prevalent in the music world. "It's a bit like learning to read and then being taken to a world library and being told to help yourself," says King. "You'd start with what is familiar, Australian, English, American, etcetera. and eventually you'd get around to the Japanese stuff, and that's the same with exploring world music."

Though this is only the first Japan Music Festival, King is optimistic about the future. "We already have the foundations in place for next year and are receiving discs from Japanese bands who want to come." With four shows scheduled in three cities, and music and instrument demonstrations happening at select JB Hi-Fi stores, the Japan Music Festival promises music entirely different from the usual festival line-up.

For now, King is keeping focused on running a successful first festival. "This is the inaugural event so once it's finished I can sit back, take a look at it with fresh eyes and raise the bar for next year."