Lord of the Fries South Yarra Opening

If you're an inner west fan of God's gift to vegetables — that is, chips — boy, do we have some news for you. Melbourne own ethical fast food institution, and promoter of some of the best chips in the universe, Lord of the Fries is opening a new store in South Yarra.

The much-loved Aussie chippery first hit the streets in 2004 as a food truck in Melbourne and has since opened a tonne of stores both here and interstate. The Lord's offerings sit atop a 100 percent vegan menu, using oil free of chemicals, preservatives and animal products. In addition to the addictive fries, menu items include plant-based patties, hot dogs, nuggets and shakes, as well as its recently launched all-day breakfast and vegan ice cream sandwiches.

To celebrate the opening of the Toorak Road street store, it'll be giving away free burgers and fries on Friday, August 30. The first 50 customers that stop by at midday will receive a free mini burger, and anyone who pops in between noon and 7pm will snag a free cup of fries.