OFWGKTA
For those concerned with what is and is not 'swag' and people wondering about the future of humanity, ladies and gentlemen: Odd Future Wolf Gang Kill Them All.
Overview
So, Odd Future Wolf Gang Kill Them All. They're commonly known as 'Odd Future' or their acronym, which not only looks like some kind of ultra-new internet abbreviation but doubles as an onomatopoeic rendering of many people's reactions to their lyrics. They have a tumblr, where they release music and videos. People are freaking out about them.
A loose affiliation of skaters, filmmakers and rappers they say number somewhere in the sixties, Odd Future's break into public consciousness has come about through viral spread of the music and videos they put up for free and a media frenzy that's seen everyone from Pitchfork and NME to The Village Voice and The Poetry Foundation and The New Yorker finding them irresistibly coverable. It's not a simple case of Next Big Thingness, though: odd Future are almost as likely to be called the beginning of the end.
Their lyrics (Rap Genius provides a good repository of these with fan interpretations) are, um, not exactly not problematic: the rhymes of group founder Tyler the Creator (19) and the mysteriously absent Earl Sweatshirt (16 and theorised to be at a reform school in Samoa) and the rest of the Gang are remarkable for their disaffectedness. Not a verse goes by without some kind hypersexualised ultraviolence and/or aggression based on race or sexual orientation, but it doesn't seem to mean that much to them.
This is cartoon stuff, like they're trying to see what images they can conjure, and they're not paying any attention to whether or not it's okay to say it it's authenticity above all else. And whether or not it's fair (and it sure has helped them get big) Odd Future are being judged as a new generation, not on whether they're good creatively but if they're okay human beings.
Image: Brook Bobbins, Village Voice
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