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Sephora Pitt Street Reopening

The beauty product wonderland is relaunching its flagship store after a revamp.
By Sarah Ward
January 19, 2021
By Sarah Ward
January 19, 2021

Sephora, aka the French-based perfume and cosmetics chain that has won fans the world over, has called Sydney's Pitt Street home for the past few years. Prepare to notice a few changes at the brand's flagship Australian store, however — with the CBD site relaunching on Wednesday, January 20 after a big revamp.

Spanning across 470 square metres in the 135-year-old Soul Pattinson Building, the Pitt Street shop features over 75 exclusive brands — and houses all of its brands on one level. Also present: The Blow On-The-Go, a dry style hair service; Benefit Cosmetics Brow Bar, for brow waxing and tinting; and two beauty studios complete with adjustable mirror lighting and multiple application stations.

If you're keen to head by, the beauty product wonderland is putting on a heap of opening specials — and stopping by to boost your makeup bag on opening day is recommended. The first 100 customers who register to attend the launch will receive goodies from Fenty Skin and Sephora, while everyone who attends will get a Sephora face mask to wear.

And, if you drop in before Sunday, January 24, you might even win something from the Sephora Vending Machine.

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