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ARTS & ENTERTAINMENT

Sound West

This huge new event will combine a two-day conference at CommBank Stadium with three days of live music all around Greater Western Sydney.
By Sarah Ward
November 16, 2021
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By Sarah Ward
November 16, 2021
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Sound West is a brand new event headed to Sydney's west in early 2022, and will combine a two-day SXSW-inspired conference with three days of live music events. Networking, workshops, mentoring, big tech brands and music industry leaders, performances by local, national and international talent are all on the bill.

Mark Wednesday, March 30–Sunday April 3 in your diary, when large, small and unique venues in the Parramatta area bring together the music and tech industries, and both recognise and develop the next generation of talent in the two fields.

So far, we know Dylan Alcott OAM, L-Fresh The Lion, Khaled Rohaim and Serwah Attafuah will all pop up among Sound West's presenters and performers. Alcott will chat about his accessibility-focused music festival Ability Fest, L-Fresh The Lion will collaborate on a number of singer-songwriter initiatives, Rohaim will discuss his work with Rihanna, Ty Dolla $ign and The Kid Laroi (including working from his western Sydney bedroom), and Attafuah will cover her moves in the NFTs and their relevance to the music industry.

The program will also feature keynote addresses, panels, one-on-one sessions, live podcasting and interactive activations. And, brand-wise, plenty of big music and tech names will be represented, such as NEC Australia, TikTok, Shopify, Warner Music, Universal Music Australia, Live Nation, Apple Music, ARIA and APRA AMCOS.

Khaled Rohaim

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