That’s Cool But Can You Make It More Sh*t?

The only logo to rival ‘I Heart NY’ on the t-shirts of hip kids worldwide is that of DFA: a lightning bolt with three capital letters in the middle, which looks a little bit like your 5 year-old brother might have drawn it. This is the visual aesthetic of DFA records. Raw, energetic, direct and […]
Trish Roberts
July 27, 2010

Overview

The only logo to rival 'I Heart NY' on the t-shirts of hip kids worldwide is that of DFA: a lightning bolt with three capital letters in the middle, which looks a little bit like your 5 year-old brother might have drawn it.

This is the visual aesthetic of DFA records. Raw, energetic, direct and potent, a symmetrical reflection of their intelligent, analog audio. The one responsible for this is Michael Vadino, a New York-based artist, who began by designing a DFA party invite and soon was art directing the whole shebang. Vadino is also responsible for this exhibition in a more direct way - namely, 'digging around in closets' to collect the artworks. The exhibition includes the original sketch of the infamous logo, DFA tour posters, invites and artwork, and a selection of James Murphy's own pieces.

There will also be an emphasis on legendary music-makers LCD Soundsystem, to coincide with their final album, This Is Happening, and tour. Whether or not you managed to hunt down tickets to the Sydney show this week, make certain you don't miss this.

Here is a sneak preview of some of the work on display.

LCD poster

LCD - 1

LCD - 3

Image: courtesy of Michael Vadino, DFA Records and EMI Records

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