The ABSOLUT Blue Room

Overview

What could be better then a series of parties celebrating creativity and art? A series of parties celebrating a fusion of creativity, art — and vodka. That's right, ABSOLUT are gearing up to release their latest limited edition vodka bottle, and this time the occasion will be marked through a series of events featuring artistic collaborations from Australia's best and brightest talent, both known and unknown.

The Blue Room events are all about consumers collaborating with artists and celebrating originality in all its forms. The Blue Room competition, which ran from August 27 through till September 13, asked creative thinkers to submit their ideas via the brand's Facebook page, with a handful of local artists then selected to collaborate with some of Australia's most prolific visual artists.

Making up the impressive group of resident artists are audiovisual DJ Sampology, fashion designer Emma Mulholland, sculptor Dion Horstmans and digital artist Jimmy McGilchrist. With parties set to be held in Sydney, Melbourne and Brisbane throughout the month of October, the events are an opportunity for amateur artists to bring their artistic vision to life with the collaborative assistance of one of the residents.

The first of The ABSOLUT Blue Room parties will kick off at Sydney's Goodgod Small Club on October 17. Get into the spirit!