The Beards

Overview

Once upon a time, a man's beard represented the ultimate in raw masculinity and virility. Alas, these days beards have come to be worn by city dwellers as a kind of ironic badge of honour, much like a daggy old jumper or high-top Converse shoes. But fear not, Adelaide's favourite facially furry friends, The Beards, are claiming it back.

The quartet are taking their bearded odyssey to the world with the launch of their first global tour across North America, Europe and Australia. The Beards see themselves as more than simply hairy entertainers but also as prophets of the immortal message proclaimed in their most recent album that "having a beard is the new not having a beard".

Call them a one-joke concept if you will, but The Beards have found themselves a pretty bloody funny joke. And they have the sort of indie success to prove it as well. With over 2 million hits on their YouTube channel, a spot on the 2011 Triple J Hottest 100 and sold-out shows across the country, The Beards have fashioned the sort of cult following that many a clean-shaven artist can only dream of.

So head to The Metro on June 29 for the gritty soulfulness, anthemic choruses and beard porn that have transformed The Beards into social media superstars.