West Elm and Etsy Pop-Up
Craft enthusiasts and lovers of cool stuff, mark this in your calendar. West Elm are teaming up with Etsy to bring you an afternoon of artisanal goodness from some standout online designers.
Overview
West Elm are teaming up with Etsy to bring you an afternoon of crafty goodness from some standout online designers at their Sydney and Melbourne stores. From 1pm to 6pm on June 21, you will be able to track down and purchase unique items made by local artisans. Better yet, there's no need for postage fees or waiting periods.
Etsy has curated a stellar lineup of 16 sellers, offering everything from nifty jewellery and inspiring stationery through to repurposed timber homewares and hand-poured soy candles. There will be a broad range of handmade products oozing with style and personality. Plus, you'll get to chat to your local innovators over treats and tunes.
In recent years, the Brooklyn-based retailer and the online marketplace have turned from competitors into unlikely collaborators, citing the common goal of injecting a bit of integrity and authenticity into the crafts and homewares market. On the whole, it's pretty cool that this mega-brand is giving shelf space to indie crafters. But don't forget, this pop-up is on for one day only. Snooze ya lose.
Photo credit: Kimberly Chau Lee.
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