Xmas Store

Overview

Sales are meant to start after Christmas. Which is well and good if you give presents on Epiphany (a.k.a. Twelfth Night), and hoping nobody cottons on thank you very much. But a trio of Sydney designers aren't content to stick to tradition, and insist on giving you your Boxing Day joy a little early. This collection of designers have put a collection of their collections on sale at the basement at District 01 to catch your eyes and tempt your wallet.

The Xmas Store is a pop-up shop featuring all three designers for four short days on the edge of Darlinghurst. The androgynously inclined Frederich Gray will be stocked as well as the stars of this year's 101 Dalmatians State Theatre photo-shoot, Romance Was Born. Their stark lines and plush excesses will be out alongside Mel Keir's deftly cut Jemma Jube swimwear. You can rummage around in these designer's virtual stores, but for a few days you can get up-close and personal for the full, tactile experience.