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DESIGN & STYLE

YEVU IRL Pop-Up

The bold West African label pops up again in Sydney with a brand new collection.
By Lucinda Starr
February 02, 2017
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YEVU IRL Pop-Up

The bold West African label pops up again in Sydney with a brand new collection.
By Lucinda Starr
February 02, 2017
  shares

When it comes to fashion, staying ahead of the pack can be a mighty tough feat. But if you're keen to kick monochromic minimalism to the curb, while giving a little back to your global community, we've found just the bold West African label to help you do it.

YEVU, which means 'foreigner' in the local Ewe language, is a socially responsible clothing line bringing the wild traditional wax prints of Ghana to Aussie shores. Linking local African tailors with style-conscious global customers, founder Anna Robertson is creating serious change for Ghanaian seamstresses living on the poverty line. After launching their sell-out debut range in October 2013, and following a successful pop-up run in November last year, YEVU returns this month with a fresh selection of awesome new threads (we actually can't get enough of these prints).

From February 2-12, the entire new range will be available exclusively from the YEVU IRL store in Paddington, followed by an online launch from February 13 at yevuclothing.co. Plus, you'll be able to pick up archival pieces and the last remaining limited edition styles from last quarter's collection on sale. It's the first collection since Robertson employed a more extensive Ghanaian team to release more collections with limited runs, and it's also the first time YEVU have shot their campaign in Australia with a local cast, working with photographer Sarah Adamson.

YEVU's IRL pop-up runs Friday, February 3 to Sunday, February 12. Opening hours are Monday to Saturday 10am–7pm, Sunday 11am–5pm. To attend the official launch, head along on Thursday, February 2 from 6–9pm.

Images: YEVU/Sarah Adamson.

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