This Just In: ButterBoy Is Launching a New Top-Secret Flavour, And Guessing It Could Win You a Year of Cookies
Sharpen your taste buds and clear your mind...guessing this flavour could win you a delicious prize.
We're going to hazard a guess, you've almost definitely heard of ButterBoy by now. Australia's cookie king, perhaps nearing Messina levels of iconic, has its smiling logo as a standard fixture on any sweet treat lover's social media feed. Whenever ButterBoy speaks, the city — actually, the entire state now, since the brand opened its first-ever non-Sydney store last year — listens intently. And the latest news is very interesting indeed.
It's not another pop-up or a new permanent store, but something that can be enjoyed by customers at all five of ButterBoy's NSW stores (Manly, Brookvale, Broadway, Chatswood and Byron Bay) for a limited time. From Thursday, February 19 to Wednesday, February 25, ButterBoy will be serving up a mystery: a brand new flavour that's called…well, it's top secret. So we don't actually know.
It's a closely guarded secret, kept under lock and key, we just know what it looks like — see above. Got any suspicions as to what it is? Following the launch, you can submit a guess online, whether or not you've tasted it, but you're obviously going to have more luck if you've sampled it. If you manage to guess correctly — you'll win a year's supply of cookies and the chance to create your own flavour for the stores, so guess away.
Importantly, it's not allergen-free, so if you have dietary requirements, you're just going to have to get very creative with your guesses.
It's the latest chapter in a long story for ButterBoy, founded by owner James Sideris started who was selling muffins and cookies to nearby cafes out of his home kitchen while at uni, before jumping on the chunky cookie trend with a bakery in the Manly arcade, just next door to two other Manly icons: Rollers Bakery and Norma's Deli, before expanding into a flagship store on the Corso in 2022.
Now, ButterBoy produces thousands of kilograms of cookie dough to be sold both in its stores and distributed to wholesale partners across the country. Including this time-limited mystery flavour, which you'd better go try asap.
For more information, visit the ButterBoy website or Instagram.
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