White Claw Is Launching Down Under in 2020 So Get Ready for a Summer of Hard Seltzers
The alcoholic sparkling drink hit peak popularity in the US last year, and now it's on its way to Aussie bottle-os.
August 11, 2020
The summer of 2019 in the US was unofficially dubbed 'White Claw Summer'. The hard seltzer (an alcoholic carbonated water) was as popular as frosé was the summer before — and now it's set to make a splash Down Under when it launches here in October. So, Aussies, it's time to prepare for your own summer of sippin' Claws.
Lion Australia has partnered up with Mark Anthony Brands International, the makers of White Claw, to import and distribute the sparkling beverage from mid-spring. To start, it'll be selling the company's three most popular flavours — mango, natural lime and ruby grapefruit — but expects to launch more of the expansive range over time.
White Claw comes in white cans and is named after the supposed legend of the "white claw wave": when three perfect crests come together to create the perfect wave. As well as being a little like an alcoholic version of the already extremely popular La Croix drinks, White Claw gained popularity for its relatively low calories (100 a pop), low sugar content (two grams of carbohydrates a can) and catchy unofficial slogan: "Ain't no laws when you're drinking Claws".
As American police departments were quick to point out, however, there are still in fact laws when you're drinking Claws.
Australia's own police departments are known for publishing many tongue-in-cheek social posts, so expect plenty of Claw references when the drink lands here.
White Claw isn't the only hard seltzer you'll find on bottle shop shelves this summer, either. Aussie-brewed Fellr and sugar-free Good Tides are both already available at BWS and Dan Murphy's, and Lion launched Quincy last year, which it dubbed the "first alcoholic seltzer in Australia".
White Claw is set to hit Aussie bottle-o shelves this October. We'll let you know when more details are announced.
Published on August 11, 2020 by Samantha Teague