Why Aldi's Award-Winning $5 Bottle of Rose Is Trouncing All the Fancy Wine
The secret is out.
For many moons, there’s been a secret passed around the ranks of students and young adults: Aldi sells $5 wine that’s actually not awful. In fact, those who’ve sampled it would know that ‘not awful’ isn’t strong enough. Now an official ruling body has declared what we young bohemians have known for a while now: Aldi’s $5 wine is objectively good wine.
The Sydney International Wine Competition has announced its winning wine list for 2015, judging the top 100 wines from an entry pool of nearly 2000 and Aldi’s $5 bottle of 2014 South Point Estate rose has picked up a Blue Gold award in its blend category (just FYI the Blue Gold award is official proof that Aldi wine drinkers actually have good taste and aren’t just peasants). Aldi also won awards for their $12.99 bottle of Tudor Central Victorian shiraz and a $14.99 Blackstone Paddock “The Player” Barossa. So ner.
So what do the judges look for in a good wine? Well firstly, the competition acknowledges that not all wines are created equal so they divide the plonk into categories according to palate weight – lighter, medium, fuller bodied dry whites (lol at wine terminology sounding like a sick burn) and dry reds. The wines are judged solo, then judged against other wines in each category. Then they pair each category with appropriate food and score on how well each variation complement the flavours of the meal. Then, and only then, do they aggregate the scores and hand out awards in each category. Check out the website to scope out the rest of the results and figure out the best and cheapest wine for your taste.
But how do Aldi manage to sell an award winning wine for only $5? Aldi’s buying director told The Huffington Post that the secret is in the low overheads, a simplified range to cut distribution costs and understanding the young consumer. Oh Aldi, you do understand us. All we want in this life of sin is a $5 bottle of award-winning wine.
We're just gonna leave this link to Aldi Liqueur online here, along with the fact that they deliver a case of 12 wines to metro areas for only $7. Merry Christmas, ya filthy animals.
Via The New Daily. Image: Dollar Photo Club.
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