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FOOD & DRINK

Gelato Messina Is Creating a New Dessert Range Inspired by Air Wick for Some Reason

A new multi-sensory project from two unlikely collaborators.
By Tom Clift
November 04, 2015
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Gelato Messina Is Creating a New Dessert Range Inspired by Air Wick for Some Reason

A new multi-sensory project from two unlikely collaborators.
By Tom Clift
November 04, 2015
  shares

The team at Gelato Messina are tipping their hats to molecular gastronomy, with a brand new range of limited edition desserts designed to tantalise the senses. The result of months of experimentation by the intrepid Messina chefs, who worked closely with leading academic food scientist Patrick Spicer, the Edible Life Scents range is being described as a "multi-sensory dessert," and will be experienced by a lucky few in Sydney later this month.

Believe it or not, the desserts are actually part of a partnership between Messina and Air Wick. Yes, that Air Wick. Ice cream and air freshener: the pairing you never knew you needed, and probably don't but will anyway because Messina. Air Wick have commissioned Messina to create a dessert degustation with flavours inspired by their Air Wick Life Scents line. Mystical Garden combines marshmallow, rose and raspberry, Lush Hideaway mixes mint, fresh berries and coconut water, while Winter Moments consists of baked pear, pie crust and vanilla.

"We’re suckers for a challenge," said Messina's Declan Lee. "We were intrigued by the science behind Life Scents and the opportunity it could give us to create an evolving dessert experience. Hopefully we’ve pulled it off and have been able to create something completely different: an evolving multi-sensory culinary experience. We think it’s pretty cool."

While ice cream and air freshener might not seem like the most obvious of pairings, this isn't the first time that Messina has teamed up with unusual collaborators. Last year, for example, they created a food scrap flavour in partnership with OzHarvest, in order to raise awareness about food wastage. Still, it's a pretty ballsy move associating your gelato with a product whose primary function is covering up the odours from your toilet.

Messina's latest creations will be available to sample at the invite-only Air Wick Life Scents Lab, which will pop-up in Sydney for three days starting on Thursday November 19. To get yourself on the guest list, you'll need to come up with an answer to the following ridiculous question: what does your favourite Air Wick Life Scents fragrance remind you of?

Sigh. The things we do for free dessert.

For more details on how to score tickets to the pop-up, visit Air Wick Australia on Facebook.

Published on November 04, 2015 by Tom Clift

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