The Playmaker
Let's play
  • It's Sunday
    What day is it?
  • Now
    What time is it?
  • Anywhere in Sydney
    Where are you?
  • What do you feel like?
    What do you feel like?
  • And what else?
    And what else?

Uber Is Delivering Gelato Messina to Your Office This Friday

This might be even better than that time they were delivering kittens.
By Tom Clift
July 22, 2015
By Tom Clift
July 22, 2015

Global ride sharing service Uber have teamed up with the legends at Gelato Messina for a one day only office ice cream delivery service. This Friday July 24, heroic Uber drivers will be dispatched across Australia with ice cold scoops of fudgy, wafery, milk choc chippy goodness. As if you needed another reason to look forward to Friday.

Here's how it all works:

Step One – Starting at 11am, Uber users can log into the app and enter the promotional code 'IceCreamOz' along with their location.

Step Two – There is no step two. Your tub of ice cream is already on its way.

The #UberIceCream promotion is being run in Sydney, Parramatta, Wollongong, Byron Bay, Canberra, Melbourne, Geelong, Bendigo, Ballarat, Brisbane, Gold Coast, Townsville, Cairns, Hobart, Adelaide, Perth and Bunbury. Existing Uber users will be charged $15 for the transaction, while first time users get their ice cream free of charge. The company has also teased some less conventional delivery methods, including dog sleds and jet skis. This could be very interesting.

Messina have even created a new flavour for the occasion, consisting of hazelnut gelato with white chocolate, hazelnut fudge, chocolate chips and cream filled wafers (unfortunately there's no backup option for people with egg or nut allergies.)

Uber have actually offered ice cream delivery before, along with a number of other novelty promotions such as gourmet lunches and kittens (the kittens were not for eating, thankfully.) And while their legal status in Australia is still a little murky, as long as they keep pulling clever stunts like this – not to mention just being better than regular cabs in pretty much every way – we get the feeling that they won't be going anywhere.


Published on July 22, 2015 by Tom Clift

  •   shares
  • Reader comments...

    liz - July 31, 2015

    Don't bother, all talk by Uber as usual.....

    liz - July 31, 2015

    Don't bother, doesn't work. All talk as usual

    Dee - July 24, 2015

    Fail. Right on 11, we booked our ice cream. We entered promotion code and it sent a car. No option to select ice cream. The poor guy got here, without ice cream' thinking he was picking me up. Once he cancelled the job, suddenly I could select Ice cream rather than driver but, there is no ice cream available. Waste of time. Don't offer a promo if there is no product. Also, proper instructions might help.

    zoe - July 24, 2015

    we've been trying to book our uber messina since 11.01 and it says requesting and wont go through :( disappointing


Tap and select Add to Home Screen to access Concrete Playground easily next time. x
Counter Pixel