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Vegemite Has Released an Icy Pole Recipe and People Are Confused

The most Aussie summer treat since the Sunnyboy (RIP).
By Melanie Colwell
December 14, 2017
By Melanie Colwell
December 14, 2017

Take a look at the weather forecast this week. There is no doubt about it, folks: summer is here. So how will you keep cool? Well, when the AC undoubtedly goes on the blink and your bargain pedestal fan isn't cutting it, you can always reach for a Vegemite icy pole. Wait,what?

First, we had Vegemite Cadbury chocolate (for some ungodly reason). Then, everybody's favourite experimental chef Heston Blumenthal created Vegemite ice cream. Most recently, Four'N Twenty pies made the iconic spread an ingredient in a new pie. In all of this instances, the Vegemite could almost be forgiven. It was just sitting innocently on the shelf, ready to be spread on plain, ol' bread (which is the only acceptable form of consumption, really) and someone else has come along to do the dirty work.

But not this time. The brand itself is behind this obscene snack suggestion. Yesterday, with no absolutely no warning, Vegemite dropped this tweet.

Twitter was equal parts confused and disgusted. Was this a prank? It's not April. What does a Vegemite icy pole consist of? The brand quickly followed up with a recipe, which calls for thickened cream and milk plus a whole lot of sugar to balance out that distinctive Vegemite salty tang. It can be found here if you're game. Personally, we think we'll stick to tried and trusted Zooper Doopers.

Image: Twitter.

Published on December 14, 2017 by Melanie Colwell
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