Overview
With each passing festival season, music lineups dominate the hubbub. But with great grub now proving just as much a drawcard as those tunes, festivals are taking their food element next-level. Gone are the days of sad sausage rolls, scoffed speedily between stages — festival food is having a moment.
Last year, Sugar Mountain Festival introduced a new onsite dining concept called Sensory, collaborating with some iconic Melbourne names to treat food-loving festivalgoers to an "immersive restaurant experiment".
A mega success straight off the bat, Sensory is set to return for Sugar Mountain 2017, on January 21, having pulled together another cracking lineup of tastes, sights, and sounds. An indoor space within the festival's home at the Victorian College of the Arts will be transformed for the multi-dimensional event. There'll be multiple sittings throughout the day, with each 60-minute set-menu experience designed to take guests on a dazzling multi-sensory journey.
Peter Gunn, the envelope-pushing chef behind Collingwood fine diner IDES, will be working his magic on the menu, sticking to form to deliver a cutting-edge culinary extravaganza. Meanwhile, the accompanying visual feast is sure to be every bit as impressive, with acclaimed multimedia artist Daniel Arsham taking the reins on the space design — fresh, might we add, from his collaboration with Pharrell Williams for Rules of the Game, which showed at Brisbane Festival this year.
And all the while, those earholes will be in total aural heaven, thanks to a glittering, hour-long score crafted by S U R V I V E — yep, that's the Texan band behind the Stranger Things '80s-style hit soundtrack.
Of course, the festival's foodie fabulousness extends beyond Sensory's walls, with eats from the likes of Kong BBQ, 8Bit, Pretty Mama and Pidapipo on hand to back up the musical treats. Summer-worthy cocktails will be shaken and stirred by the crew from The Top, while beer partner Sample Brew will be slinging a variety of tap beers and an exclusive range of tinnies.
All-inclusive tickets to Sensory are priced at $70 each, and go on sale at 8am, November 16. Grab one separately, or bundle it together with a Sugar Mountain ticket.