Reschs' Iconic Silver Bullet Pilsener Cans Have Made Their Long-Awaited Comeback
After 15 years, the much-loved tinnies are back on shelves.
It's been a long 15 years since NSW beer-lovers have been able to crack open a tinnie of Reschs pilsener, that much-loved can affectionately coined the Silver Bullet.
Producer Carlton & United Breweries replaced these venerable vessels with an arguably inferior bottled version in 2005, and fans have been mourning the loss ever since. But all is right in the world once again, with CUB finally responding to the public's thirsty pleas and putting the legendary tins back into production. From next week, Reschs Silver Bullets will be gracing your local bottle shop once more, reclaiming their rightful place in beer fridges across the state.
What's more, the relaunched can has scored a tick of approval from the Reschs Appreciation Society — a crew of hardcore fans that was founded a decade ago and includes some of the Silver Bullet's strongest advocates. The new tin design features the same silver tones and map of NSW worn by the original, but with a more modern finish. There's also an added shout-out to the Society on the bottom of each carton.
"We stopped making Silver Bullets 15 years ago because sales were down," explained Reschs Marketing Manager Hugh Jellie in a statement. "But the Society's passion has helped us realise this was a mistake."
The new 375-millilitre Silver Bullet cans will replace the equivalent pilsener stubbies, but you'll still be able to get your hands on the 750-millilitre glass longnecks. The beer recipe itself remains unchanged.
The Society is celebrating the return of their beloved brew with a live-streamed knees-up at Paddington's Imperial Hotel on Saturday, August 15. Access is for members only, but you can sign up for free here.
Reschs Pilsener's revamped Silver Bullet cans will start rolling out from the start of August. Find them at your local NSW bottle shop.
Published on July 29, 2020 by Libby Curran