Fratelli Fresh Crows Nest
The lower north shore now has its own version of the Italian eatery.
UPDATE: MAY 4, 2018 — We thought you might like to know about Fratelli Fresh's happy hour — it's one of the best value deals going around. From 4–6pm Monday to Friday, Fratelli serves up negronis, espresso martinis, Aperol spritzes, beer, wine and even pizzas for just $5. And if you're not in Crows Nest, don't fear — the offer extends to all Fratelli locations.
Fratelli Fresh has long been a favourite among Sydney diners since Barry McDonald started the chain many, many years ago, and the newest instalment in Crows Nest comes off the back of the franchise being sold to hospitality giants Urban Purveyor Group earlier this year, and UPG's recent merge with Neil Perry's Rockpool Group to create the super-entity, the Rockpool Dining Group. With nearly 50 venues owned by one of the biggest restaurant conglomerates, Fratelli's latest incarnation is the next step in an aggressive expansion campaign that looks to take the culinary experience offered by restaurants like Rockpool Bar and Grill, Burger Project and Spice Temple all across the country. They've just opened their first Fratelli outpost in Melbourne, and the first two of many (we're talking 100 over the next five years) Fratelli Famous food court pizza spinoffs. They plan to open another four to six Fratellis in 2017.
It's almost a scientific fact that the Emerald City of Oz has a deep adoration for the Fratelli empire, and it'll be interesting to see how Sydneysiders will take to the new management. Initially, McDonald's daughter Nina Gravelis stayed on as brand general manager after UPG's takeover, but she has recently stepped aside to open her own restaurant, Exchange Restaurant and Bar on Oxford Street.
The menu at the Crows Nest joint focuses on seasonal products, and will include classics and favourites like hand-crafted pizzas, zucchini flowers, calamari fritti, delicious salumi plates, and house-made gelato, all delivered with a price point you wouldn't shake a stick at. It's clear the new owners of the group are looking to shake the concept up, but, according to Rockpool Dining Group CEO Thomas Pash, they're aiming to maintaining the standard of products and service that loyal customers have grown to expect from the franchise.
Fratelli Fresh Crows News is set to open on Thursday, December 8 at 118 Willoughby Road, Crows Nest. For more info, head to fratellifresh.com.au.
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