Pub Life Kitchen's Jovan Curic has opened his own burger joint in Wakeley.
Unstoppable burger warlock Jovan Curic has struck again, bringing his own brand of meaty magic to Wakeley. After more than successful outings with the Pub Life Kitchen brand in Ultimo and Rozelle, Curic is branching out to Sydney's west with his newest venture Superior Burger.
The onslaught of burger mayhem continues to grow in this city, with restaurants, pubs and pop-ups all competing to bring the public the greatest combinations of meat, cheese and bread imaginable. As the competition heats up, two clear schools of burgerology (yep, real word) are developing. The first takes the approach of perfecting the simplistic (see: Cheekyburger, who are one of the ventures taking their cues from American burger joints); the second school of thought whips up eclectic combinations, creating the most unique burger possible. It's pretty obvious Curic belongs to the latter (Dorito crumbed chicken, anyone?) — and Superior Burger looks like the logical continuation of his craft.
Opened Monday, October 31, in an old mixed business site, Superior Burger is Curic's first solo venture. Rather than just opening another of his successful PLK restaurants, Curic has created a brand new concept that matches the suburban shopfront setting on on Wakeley's Bulls Road.
"I've been searching for a site in the West for ages, an area that's often overlooked, and what we've found is perfect," says Curic. "It ticks all the right boxes. Put simply, what we won't be is just another burger joint. But, what we will be is a conscious burger joint that is all about locally-sourced produce, house-made sauces, glorious beef that is dry-aged and turned into fresh patties by my old man every day."
Said beef will come straight from the Hunter and served medium in three types of burgers. We're assured they'll be top quality — pasture-fed, salt-aged and hormone and antibiotic free. Other produce will be sourced locally too, with the bulk of it coming from farmers and backyard growers in the Liverpool basin. The menu has taken a distinct suburban fish and chip shop slant, with potato scallops, snack packs, post-mix soft drinks and milkshakes joining the burger offering. Plus, fried chicken — because it'd be weird not to.
The west is taking up the mantle of decadent gastronomy of late, especially where delicious burgers are concerned — as the city continues to sprawl inland, so do the burger joints. Take the opening of Hashtag Burgers' In-N-Out-inspired pop-up burger bar in Penrith for example, proving that no matter where you live in this city, you can't escape the burger.
Image: Mark Sherborne.