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By Jasmine Crittenden
January 29, 2016
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Assembly Label

Minimalist, beach-going Bondi basics.
By Jasmine Crittenden
January 29, 2016
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Ever wondered how all those Bondi folk manage to pull off that casual-yet-cool look so convincingly? Assembly Label has something to do with it. Set up in 2011 by Damien Horan and Dan Oliver, this brand specialises in minimalist, beach-going basics for men and women. Think linen singlets, mohair cardis, studio pants, silk shorts, long-sleeved shirts and track pants in whites, blues, greys, blacks, seaside-inspired stripes and tropical prints.

Having opened in early 2015, this shop is Assembly Label's first (you'll find the second in Manly). Horan and Oliver designed the interior in collaboration with Mr and Mrs White. The light and airy feel reflects the brand's values: simplicity and functionality delivered with clean-cut style. Ash panels are washed with a lime finish. Shelves are made of white-painted plywood. Cactii in white, black and terracotta pots line the window sills. In addition to a handpicked selection of clothing, there are impeccably-arranged homewares and accessories.

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