In October 2015, Dead Studios got Internet famous when Kylie Jenner posted a selfie wearing one of their cropped tees. Traffic to the label's site increased by 500%. Head to the flagship store on Bondi Road and give it a good Instagramming yourself. While you're there, you can check out the latest additions to the self-described "clean street luxe" range.

Founded in 2013 by New Zealand-born Sam Moore (ex-head designer and buyer at General Pants), Dead Studios bring unisex street wear to both men and women — from sweatshirts and moth hoods to box mesh tees, muscle shirts and 'destroy' jeans. Blacks, whites and greys make up the palette. Bold printed logos and statements are splashed across shirt fronts and down the sides of pants. Many pieces are vintage washed and hand-distressed.

The icing on the cake is an in-store coffee machine. Dead Studios has partnered with Allpress to deliver steaming brews from 7.30am on weekdays and 8am on weekends.