Playa by Lucy Folk

Overview

Playa by Lucy Folk is the brainchild of a Melbourne-based goldsmith of the same name and her love for the beach. This baby pink jewellery store is set just behind the main beach strip on Hall Street. Inside the bright and vibrant boutique, there's a select range of beach-ready bling, from taco-shaped rings to crocheted gold earrings. It's a symbol of the new, minimalist Bondi, and the range of playful designer sunglasses tend to fly off the shelves, as does the line of towelled purses and ponchos in chic pastel print — a must for any beach day.