A fairly new addition to the Darlinghurst shopping scene, Melbourne denim label Neuw's Service store will make denim lovers go all frothy. This lofty space, which used to house important institutions like the Australian Bank of Commerce, now shelters walls of jeans and racks of streetwear. Just as Neuw pays homage to the heritage of denim in its vintage designs, the Oxford St store is a throwback to the rock idols that made denim popular. Friendly hipsters staff the store, which also stocks denim by Rollas and A.Brand, illesteva sunnies and lingerie by Lonely.