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FOOD & DRINK

Simon Johnson Providore

The long-standing providore market has transformed its Alexandria shop into a clearance store.
By Samantha Teague
June 20, 2020
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Simon Johnson Providore

The long-standing providore market has transformed its Alexandria shop into a clearance store.
By Samantha Teague
June 20, 2020
  shares

Having launched in 1992, Simon Johnson has been selling quality ingredients sourced from the world's best artisan producers to chefs and home cooks for nigh on thirty years. But this old dog still has a new trick or two up its sleeve. Forced to adapt during the COVID-19 pandemic, after seeing its usual restaurant and hotel customers drop off because of the closures, Simon Johnson opened a warehouse clearance store — which is great news for you.

The providore market transformed its Alexandria shop into the SJ Outlet Store, a permanent direct-to-the-public clearance shop with discounted bulk and wholesale items, as well as its usual retail offering. And the discounts it's offering are, frankly, wild. We're talking 35–90 percent off everything from caviar and fancy condiments to cheese. Ninety percent off cheese, folks. Cheese.

As well as cheese, the store has its usual array of chocolates, honey, coffee, crackers, cooking equipment and so much more. While the hefty discounts do only apply in-store, Simon Johnson is also offering a delivery service to homes across Sydney metro.

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