This Barangaroo boutique has Nordic brands and upmarket gifts for when you need them most.
August 13, 2020
When Somedays launched in 2005, it began with boutiques in Melbourne and Surry Hills selling menswear and womenswear by international brands, along with fashion-forward sunnies and delicate jewellery. Its third outpost, found on the corner Shipwright Walk and Scotch Row in Barangaroo, is now its only physical store, as the fashion retailer is now primarily based online.
What hasn't changed for Somedays in the last 15 years is its commitment to Nordic style. Whether you're browsing online, or in store, you'll find jeans by Swedish brands Dr Denim and Nudie Jeans, men's jackets and merino jumpers from Norse Projects and button-ups by Copenhagen label NN07.
Though not every brand is Northern European; there's also Australian leather brand Bellroy, French sneaker label Veja (whose sustainably made shoes are produced in Brazil), New Zealand labels Lonely and Kowtow, plus Wool & Bear hats, made with 100-percent Australian wool by milliners in inner Mongolia, Sri Lanka and China.
You'll spot the corner boutique as you come down the escalators from Wynyard Walk — the elevated walkway between Wynyard and Barangaroo. It's a small space that showcases hero pieces from its much larger online range — and it knows its Monday-to-Friday crowd. Coffee on your shirt? Forgot your heels for that power lunch today? Somedays will sort you out.
Images: Cassandra Hannagan