Melbourne Faux Fur Label Unreal Fur Is Popping Up in Paddington for a Four-Day Winter Sale
Unreal Fur is setting up its first-ever Sydney pop-up sale on Oxford Street, Paddington, for four days only this July.
Sydney's winter wardrobe is about to get a serious upgrade. Melbourne-born outerwear label Unreal Fur is crossing the border for the first time, setting up a four-day Winter Pop-Up Sale in the heart of Paddington from Thursday, July 2 to Sunday, July 5.
Running daily from 10am to 5pm at 300 Oxford Street, the pop-up brings a selection of the label's finest pieces in person — including standout coats from its recently released AW26 collection, alongside its essentials, menswear and accessories ranges. It is the first time Sydneysiders will be able to shop the range without an interstate trip or an online checkout, and it lands on one of Paddington's best shopping strips.
If you are not yet across Unreal Fur, here is the short version: the label has built its name on cruelty-free, PETA-certified faux fur that is 100 percent vegan, crafted from high-quality yarns sourced from Japan and Korea. Think Penny Lane-coded shearling collars, statement prints and plush, ultra-soft outerwear designed to carry a grey Sydney morning — all without harming a single animal. The brand's Melbourne sample sales have become a yearly fixture, so this Sydney debut is a rare chance for east-coast fans to see the pieces up close.
Unreal Fur's Winter Pop-Up Sale runs Thursday, July 2 to Sunday, July 5, 10am to 5pm daily, at 300 Oxford Street, Paddington. For more information, visit Unreal Fur.
Images: Supplied
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