Overview
Bringing a brand-new edge to high-performance footwear, HOKA is set to launch its most elevated retail experience in Australia this June, hitting the ground running with a flagship location on Pitt Street, Sydney. With the launch happening on Saturday, June 27, this new destination for athletes of all kinds will be more than just a spot to stock up on new footwear.
Designed to bridge the gap between performance running, recovery and education, the new store is kicking things off with an immersive retail campaign focused on the recently released Speedgoat 7. Leaning into its trail-running intent, an early-doors visit means encountering tactile design elements, nature-inspired textures and interactive visual merchandising.
"We're incredibly excited to continue strengthening HOKA's presence across Australia and with this launch of our new flagship store," said Matthew Adams, General Manager, HOKA Australia & New Zealand.
"This space brings the brand closer to our community and allows more people to experience HOKA's innovative approach to performance and design firsthand."
Meanwhile, the Pitt Street launch comes complete with a series of upbeat activations, designed to get you moving and, ideally, into a new pair of HOKAs. That means run club partnerships, opening-week events, product experiences and customisation moments, all helping to shape ongoing programming, from guided runs and marathon training support to in-store workshops.
What's more, the Pitt Street flagship also introduces the HOKA Lab, powered by The Running Room — a top-tier podiatry and physiotherapy practice aimed at elite runners. With this level of support integrated into an Australian HOKA retail store for the first time, expect the full range of performance footwear, alongside expert advice to help you perform at your best before, during and after race day.
HOKA Pitt Street opens on Saturday, June 27, at MidCity, 197 Pitt Street, Sydney. Head to the website for more information.
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Images: Supplied.