Reverse the Everyday UNO Experience, as the Iconic Card Game Transforms Pubs Across the Country Into Themed Social Clubs
Combine nostalgia and nightlife, as this card game experience transforms much-loved pubs into UNO-themed escapes.
Remember UNO — it's lotsa fun, it's number one? Well, this hugely popular card game that never seems to go out of vogue is levelling things up with a playful activation that's sweeping across the country. Presented in collaboration with hospo jugganauts Australian Venue Co., now your chance to get social with your pals in a much-loved pub near you.
Fresh from a Vegas Residency and activations across the UK, the UNO Social Club has kicked off in Brisbane at Riverland. Running until Thursday, February 5, visitors will encounter a UNO-themed extravaganza by the waterfront, combining special gameplay nights, long-weekend celebrations, themed cocktails, free UNO decks and heaps more.
"UNO has been part of Australian homes for generations and that familiarity is what makes this experience special," says Paul Faulkner, Senior Vice President and Managing Director of Mattel Asia Pacific.
"Our Social Clubs will give people a fun, welcoming place to meet up, enjoy the atmosphere of a well-loved pub and share a game that brings people together — we can't wait to see how Aussie fans embrace the unique experience."
While Brisbane is the first stop on this national tour, you'll soon be invited to shout UNO or pull off the reverse of the century in Melbourne at Hotel Esplanade or Sydney at Bungalow8. Bringing a little friendly competition to your summer sessions, get ready to embrace the nostalgia at UNO Social Club. Just make sure you and your mates agree on the rules before the game gets started.
"UNO Social Clubs have been thriving across the United States, from the Las Vegas launch to pop- ups in New York, Chicago and UK – we have seen how strongly people connect with the UNO experience and are thrilled to kick off the Australian tour at Brisbane's Riverland," says Faulkner.
UNO Social Club is happening now at Riverland in Brisbane, with the Hotel Esplanade in Melbourne and Bungalow8 in Sydney soon to follow. Head to the website for more information.
