The World's Largest Lego Store Is Opening in Sydney's CBD Later This Year

The 900-square metre site will feature a Lego storytelling table, Australia's first personalisation studio and a pick-and-build wall.
Ben Hansen
August 17, 2023

Aussie brick enthusiasts, get excited. Sydney will join the likes of New York, London, Hong Kong and Copenhagen on the list of cities boasting a flagship Lego store later this year. The Harbour City is set to welcome the world's largest official Lego store to Sydney Arcade, overlooking Pitt Street Mall.

The massive 900-square-meter site will be your one-stop shop for all things colourful plastic bricks. Lego fans can expect an interactive storytelling table that will give them behind-the-scenes looks at their favourite sets and designs, Australia's first Minifigure Factory where visitors can create Lego versions of themselves or their loved ones, and a pick-and-build wall boasting an enormous catalogue of different pieces.

Official Brick Specialists will be on hand to help guide you through everything the superstore has to offer — and if you're after a challenge to get your creativity flowing, there will be in-store builds and monthly events. Basically, you'll have everything you could need to bring your wildest imagination to life via the wonders of Lego.

There will also be Australia-specific elements of the store with large-format Lego sculptures of Australian and Sydney cultural touchstones decorating the space.

"Supporting the Lego Group's mission to inspire and develop builders of tomorrow, the immersive new store will feature creative play experiences, with playful nods to Australian culture, that are sure to create lasting memories for every Aussie or visitor from around the world," Vice President and General Manager of LEGO Australia and New Zealand Troy Taylor says.

Lego fans of all ages will be able to visit the expansive shop before the end of this year. The exact open date is set to be announced within the next few weeks, so watch this space.

The flagship Sydney Lego store will open at Sydney Arcade, Pitt Street, Sydney later in 2023.

Published on August 17, 2023 by Ben Hansen
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