Overview
The cure to decades of SXSW FOMO arrived in Australia in 2023. Sydney played host to the first-ever iteration of the festival Down Under — the first outside of the US, in fact — and put on a massive party. It was a hit. Cue SXSW Sydney 2024, then, to ideally repeat the feat. There's still almost three months to go, but the second Aussie SXSW just keeps getting bigger.
So far, organisers of the tech, innovation, screen, music, games and culture festival — which will run from Monday, October 14–Sunday, October 20 this year — have dropped three past rounds of lineup details, starting in May, adding to it in June, then expanding it some more at the beginning of July. Now comes the next batch, growing the music bill, throwing in parties and naming a few extra speakers.
More than 40 talents have joined the onstage roster, starting with the UK's Jorja Smith on the 'Be Honest' musician's Australian tour. Also from overseas, Canada's Aysanabee, Thailand's PYRA, New Zealand's Brandn Shiraz and XUZZ, and the UK's Submerse feature. Among the homegrown names, Aussies Brazen Barbie, Jamahl Yami, Kitschen Boy and Special Feelings have scored a spot, plus a heap of other locals. When SXSW Sydney's 25 stages turn on their microphones, then, it's going to be mighty busy.
For those keen on networking and shindigs, the lineup there now features parties and mixers hosted by ADA, APRA-AMCOS, Blak Label, Canada House, Concord Music Group, Future Classic, Inertia & [PIAS], Meta, Rolling Stone, The Orchard, UNIFIED Music Group, Virgin Music and Warner Music. Among the events, there's an Indies Please session, one dedicated to Women in Music and a meetup that's all about agents versus promoters. Plus, get ready to dive into international music tours and the streaming landscape, the first talk with WME UK's Global Head of Touring Lucy Dickins and Frontier Touring's Susan Heymann, and the second with Will Page.
The latest additions extend a 2024 program that already boasts human rights lawyer Jennifer Robinson, author Johann Hari, Australian race car driver Molly Taylor, pianist Chad Lawson, Westworld's Luke Hemsworth hosting a session about the Tasmanian tiger, Aussie astronaut Katherine Bennell-Pegg, TikTok marketing head Sofia Hernandez, Heartbreak High star Ayesha Madon, cricketer David Warner, Mortal Kombat director Simon McQuoid and documentary Slice of Life: The American Dream. In Former Pizza Huts, about the new uses of former Pizza Hut buildings across America — and that's barely scratching the surface of the lineup specifics announced so far.
If you missed it, 2023's inaugural SXSW Sydney welcomed everyone from Black Mirror's Charlie Brooker and Chance The Rapper to Future Today Institute founder and CEO Amy Webb and Nicole Kidman to its stages. In the process, and via not just its talks but also its concerts, films, TV shows and games as, it notched up 287,014 attendances from 97,462 unique attendees. Those figures came from 34,975 total tickets, with folks from 41 countries heading along to 1178 sessions.
SXSW Sydney 2024 will run from Monday, October 14–Sunday, October 20 at various Sydney venues. Head to the SXSW Sydney website for further details.
Images: Jess Gleeson, Ian Laidlaw, Jami Joy, Brendon Thorne/Getty Images for SXSW Sydney.