Overview
Since launching in the US in January, female friend-matching app hey! VINA has been the talk of BFF-seeking ladies everywhere. For anyone that's tried to boost their girl gang with people they meet at parties, work, cafes and the like, but found the process a little awkward (i.e. everyone), it's the gift that keeps on giving. Now, the popular service is finally going global — albeit with some surprising assistance.
Where does the app that's been called "Tinder for girlfriends" get support to expand its remit? From Tinder, it seems. The two entities have teamed up to help more gals look for more pals in more places. With more than 17,000 cities on hey! VINA's waitlist, the demand is certainly there. In fact, the service tallied up over 100,000 users in its first two weeks of operation alone.
That's the good news: Aussies, you can now get paired up with fabulous potential friends based on your preferences, location and existing networks of mutual connections (via Facebook), then swipe your way to the perfect pal. Whether you've recently moved away from your besties, or have just found life taking you in different directions, hey! VINA is here to help you make some new mates.
Of course, with the app endeavouring to help ladies forge long-lasting platonic bonds, it's okay to raise your eyebrows at their new partnership with a company known for facilitating romantic hook-ups of the much, much, much briefer kind. VINA is adamant that, while they both share a mission to connect people around the world, the two organisation's services remain separate, and that hey! VINA will remain a women-only non-dating social connection platform. Their updated FAQs spell this out, and are clearly designed to assuage any fears that the app will become Tinder 2.0.
As for Tinder themselves, their investment and mentorship falls in line with other recent developments aimed to expand their remit — and their status as a go-to app for meeting others. Though trialled in Australia first, Tinder Social launched worldwide in July as a way for different groups of friends to cross paths. And just this month, they joined forces with Spotify to bring music tastes into the matching and swiping process.
Image via Dollar Photo Club.