Messina Eats: Hugos Deli

Hugo's Deli is known for attracting lines around the block down in Melbourne — and its loaded sandwiches are popping up in Sydney for two days.
Concrete Playground
Published on October 26, 2023

Overview

While Messina's main jam is usually crafting supremely scoffable varieties of gelato, the brand's love of food extends far beyond the freezer. The cult gelateria has often teamed up with savoury-focused culinary heroes, throwing big ol' food parties.

For the next Messina Eats at the brand's expansive new Marrickville HQ, the dessert specialists are teaming up with a viral sandwich shop from down in Melbourne.

People have been known to travel from right across Melbourne to Richmond in order to get their hands on a sandwich at Hugo's Deli, with posts about the store garnering hundreds of thousands of views on TikTok and the venue itself sporting lines around the block.

Now, these popular sambos will be available in Sydney for just two days, with the deli popping up in the Messina Marrickville carpark between Friday, November 17–Saturday, November 18.

Expect the loaded steak frites baguette you may have seen on your social media feeds, alongside a pork and fennel sausage breakfast muffin, fried chicken sando on fluffy white bread, potato salad and ragu-loaded fries.

Messina will be providing the dessert for all of those sweet tooths. Alongside all of the delectable goodies found inside the HQ, the team is also creating a milo gelato and hazelnut take on a Maxibon.

If you want to get your hands on a steak and chips sanga and a next-level ice cream sandwich, the Messina Eats: Hugo's Deli collab is popping up at 1 Rich Street, Marrickville from midday until late across the two days.

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