Overview
Since Netflix officially launched in Australia back in 2015, their buffet of streaming movies and TV shows has lacked one thing: new original local content. Indeed, it took more than two years for the popular SVOD platform to finally announce that they're making their first Aussie series — and, if the Australian government has anything to do with it, there'll be much more where that came from.
During a government enquiry into the sustainability of the film and television industry, Department of Communications content head Carolyn Patteson revealed that the department is looking into quotas for Aussie content on streaming platforms. "We recognise that the system we currently have in place is probably not contemporary for our environment, and what we're really starting to grapple with is the online space," she advised.
Just how much Australian programming could be required is yet to be discussed; however, under similar quotas for TV networks, local commercial free-to-air television stations must show a minimum of 55 per cent on their main channels between 6am and midnight. Further sub-quotas apply to Australian drama, documentary and kids' programs. A similar idea has been floated in Europe, with a figure of 20 per cent suggested.
In the interim, in addition to their recently announced supernatural crime drama series Tidelands, Netflix has also co-commissioned new comedy series The Letdown with the ABC — their third local collaboration after the second season of Glitch and Monkey Magic reboot The Legend Of Monkey. Over at Stan, No Activity and Wolf Creek have flown the flag for local content on the Australian platform so far, with four new shows currently in the works, as well as feature film The Second.