Overview
We've been whining about much-needed change in the TV industry for awhile now. Audiences are downloading and streaming content more than ever. Legislators are waving their fingers and threatening us with angry letters. And local Australian content is suffering huge drops in viewers simply because they're not catalogued in Netflix. It's a weird time for TV, but some networks are doing better than others. In a landmark move, the ABC has just announced it's launching an iView-only series next month... but it's a little more niche than you might expect.
Launching on September 20, Wastelander Panda, is a "post-apocalyptic Sci-Fi western" about a panda. The main character is a tough loner with an earnest Aussie accent and a heart of gold. This "bamboo eating Mad Max" battles corrupt tribespeople, lives off the land and, conveniently, it never seems to come up that he's an enormous anthropomorphic creature surviving well out of his natural habitat.
Co-produced by Epic Films and Madman Productions, this project has been in the works for awhile now. In 2012, the prologue for the series racked up thousands of views on Vimeo and even found its way to Buzzfeed (as often happens with videos of talking animals). Now, the first series consists of six ten-minute episodes to be released in full on September 20.
It's a strategy that the ABC have been flirting with for awhile now. Earlier this year, the entire first reason of Jonah From Tonga was released on iView during the weekend ahead of its first episode airing on TV. It was a huge success for the site as they saw traffic increase by 50 per cent while it was streaming. Elsewhere, the strategy has been championed by US giant Netflix. Original productions like House of Cards, Orange is the New Black and the most recent season of Arrested Development are released in the same desperately unhealthy, but wholly satisfying way.
All in all, we're happy about the move. It shows Australian industry is finally willing to start catering to our viewing habits. And, although the panda's eyes are a little soulless and terrifying, we couldn't think of a better face for the digital revolution.
Via Gizmodo.