Australian Musicians Touch Themselves for Breast Cancer Awareness

Overview

A number of prominent Australian musicians, including Little May, Montaigne, Ngaiire and Abbe May, are uniting through social media in order to throw their support behind International Breast Cancer Awareness month.

The I Touch Myself Project was inspired by the 1990 hit song by Australian rock band Divinyls, whose lead singer Chrissy Amphlett died from breast cancer in 2013. The campaign was originally launched by the Cancer Council in 2014, with the likes of Megan Washington, Sarah Blasko and Olivia Newton John collaborating on a music video to encourage women to check themselves for the disease.

Now the campaign has been resurrected by a new group of female artists, who have taken to Instagram to share photos of themselves holding their breasts in their hands and encouraging other women to do the same, using the hashtag #itouchmyselfproject.

"Every year, hundreds and thousands of women die from treatable breast cancer, simply because they are diagnosed too late," posted the members of Little May. "In memory of the late legend, Chrissy Amphlett, we have joined friends @ngaiire @actualmontaigne @katysteele @abbemayzing to touch ourselves as she had asked."

Every year, hundreds and thousands of women die from treatable breast cancer, simply because they are diagnosed too late. In memory of the late legend, Chrissy Amphlett, we have joined friends @ngaiire @actualmontaigne @katysteele @abbemayzing to touch ourselves as she had asked. The Divinyls 'I Touch Myself' is now an anthem for the early detection of breast cancer. For International Breast Cancer Awareness month take a picture of your own hand bra, and tag 5 of your friends to do the same.. @becsandridge @catalish @ella_hooper @lexi_b__ @jessicahamiltn #myhandbra #itouchmyselfproject @itouchmyselfproject

A photo posted by Little May (@littlemaymusic) on Oct 3, 2016 at 8:54pm PDT

Every year, hundreds of women die from treatable breast cancer, simply because they are diagnosed too late. @actualmontaigne @abbemayzing @katysteele , @littlemaymusic and I have stepped out in our hand bras in honour of the late Chrissy Amphlett who wanted her song 'I Touch Myself' to be an anthem for spreading the awareness of touching ourselves for early detection. Spread the word this Breast Cancer Awareness Month by taking a pic of your own hand bra and tagging 5 of your friends to do the same. Will you touch yourself @beemcsee @haileycramer @julianedisisto @summerpagaspas @mamikoyo @vassi_lena ? #myhandbra #itouchmyselfproject #ngaiire

A photo posted by N G A I I R E (@ngaiire) on Oct 3, 2016 at 7:07pm PDT

Chrissy Amphlett did a wonderful thing before the world lost her to breast cancer, and that was to make sure she was doing the most she could to avail women of a similar fate. I am proud to be a part of the #itouchmyselfproject and to raise awareness of breast cancer alongside a plethora of other excellent women and @berleiaus. I touch myself for breast cancer awareness. Will you? Photographed by the amazing Tony Mott!

A photo posted by Montaigne (@actualmontaigne) on Oct 4, 2016 at 2:08am PDT

Every year, hundreds and thousands of women die from treatable breast cancer, simply because they are diagnosed too late. In memory of the late legend, Chrissy Amphlett, I am humbled to join friends @ngaiire @actualmontaigne @littlemaymusic @abbemayzing to touch ourselves as she had asked. The Divinyls 'I Touch Myself' is now an anthem for the early detection of breast cancer. For International Breast Cancer Awareness month take a picture of your own hand bra, and tag 5 of your friends to do the same.. @tanzertanzertanzer @leelulahula @sezzyfilmy @wheelsanddollbaby @jaala_bandthing Photo by #tonymott @itouchmyselfproject #itouchmyself #myhandbra

A photo posted by Kａt y S t e e l e (@katysteele) on Oct 4, 2016 at 3:02am PDT

Every year, hundreds of women die from treatable breast cancer, simply because they are diagnosed too late. The great @ngaiire, @actualmontaigne, @katysteele , @littlemaymusic and I have stepped out in our hand bras in honour of the late Chrissy Amphlett who wanted her song 'I Touch Myself' to be an anthem for spreading the awareness of touching ourselves for early detection. Spread the word this Breast Cancer Awareness Month by taking a pic of your own hand bra and tagging 5 of your friends to do the same. #itouchmyselfproject #myhandbra Photo taken by the radical Tony Mott.

A photo posted by Abbe May (@abbemayzing) on Oct 3, 2016 at 7:10pm PDT