News Culture

The World’s Biggest Vinyl Seller Might Surprise You

Meg Watson
September 25, 2014

Overview

So your local music store is basically out of business, the chain stores are full of crappy pop on overpriced CDs, and op shops are clueing to the fact they can charge a lot more than $1 for that quality Ziggy Stardust LP — where are we supposed to snag our vinyl these days? The answer will surprise and sadden you (of course we don't yet have this store in Australia).

Buzzfeed has today named Urban Outfitters as the biggest seller of vinyl in the world. A hip stockist of quirky homewares, ironic t-shirts and boyfriend jeans, Urban Outfitters is like a more affordable version of every designer concept store you window shop in. But music definitely doesn't seem like its beat.

This is because, instead of stocking shelves with dusty records and turning into a modern-day Championshop Vinyl, they offer most of their catalogue online. For around US$20 you can order any of the latest indie releases and old classics, and delivery is free for orders over $50 (because who just buys one album at a time?).

Unlike CDs and iTunes downloads — may they rest in peace — vinyl is experiencing a huge resurgence at the moment. Sales have increased by more than 40 per cent in the last year alone and are hitting the highest numbers seen since the early '90s. As online streaming options increase in the same way, our new listening practices are becoming more and more apparent. We want to listen to everything for free on Spotify and Pandora then treasure the albums we really like on vinyl.

And why wouldn't we? With the rest of our kit from Urban Outfitters, these records make our lives just that little bit closer to a Wes Anderson film.

Via Buzzfeed and Stereogum.

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