The Best Aussie Fashion Designers and Brands to Know Right Now
From emerging names to established favourites, these fashion designers down under are worth watching.
Australia is home to some of the coolest independent designers around. The fashion scene down under is shaped by labels that make clothes for people who know exactly who they are. Some lifestyles call for razor-sharp tailoring, while others favour a more relaxed or playful uniform. Most of us sit somewhere in between.
Fortunately, local designers cater to every corner of the spectrum, each with a distinct aesthetic that makes self-expression easy. Here are the best Aussie brands to have on your radar now.
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van Ermel Scherer
First Nations designer Verity van Ermel Scherer made a splash at Australian Fashion Week in 2026, with a debut collection of vibrant silk crêpe de chine kaftans and precision-cut swimwear.
Every piece pays tribute to the designer's late grandma, a Stolen Generations survivor whose eye for flowy fabrics lives on through the label.
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Melia Ann
This Queensland-based designer is all about maximising your cost-per-wear. Everything is reversible, and both sides boast prints you'll actually want to wear. A versatile polka-dot halter top turns inside out to reveal Y2K-style candy blue stripes, as does its matching A-line skirt.
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Beare Park
Margot Robbie's effortless pap=snapped airport look – a long-sleeve tee and long shorts combo – was all Beare Park, an Australian label behind some of the sharpest tailoring in ready-to-wear fashion. The viral pieces sell out quickly after restocking, and you can grab them online or at the Sydney flagship.
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Anielka
One of the newer names in the game, Anielka was founded in 2025 by a former Scanlon Theodore production manager. From skirt suit separates to a tiered take on the bubble dress, the label brings a sense of playfulness and structure to retro-leaning silhouettes.
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My Mum Made It
Brisbane-based My Mum Made It founder Nyree Leckenby began sewing dresses out of old bedsheets and curtains in 2013. Two years later, the hobby evolved into a vintage-inspired label with a global fan base. Among them are Olivia Rodrigo, Clairo and Addison Rae, who have all been spotted in the brand's babydoll dresses.
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Modalità Vacanza
Named after the Italian phrase for vacation mode, Modalità Vacanza draws on the fun of holiday dressing. The Kingscliff label turns out suitcase-ready pieces adorned with sequins, tassels and other statement embellishments. Also, a relaxed dress-shirt collection injects personality into everyday dressing.
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Summi Summi
From the coastal town of Yamba in New South Wales, Summi Summi is defined by its funky prints and bold colour blocking. The Yamba flagship explodes with dopamine-inducing prints – think fuchsia plaid and a leopard-print-and-orchid mashup. The label is also stocked across Australia, New Zealand, and America.
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Walker Knit
Melbourne designer Lucy Walker-Cox has been knitting Scottish-inspired vests, corsets and kilts in her Fitzroy studio since 2024. Her eponymous label is known for its offbeat designs – a 100 per cent lambswool bikini vest screams transeasonal – and also produces a handful of woven layering pieces.
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The Sweet Bitter
As the name suggests, Sweet Bitter is all about juxtaposition. The Perth-based newcomer walks the line between sweet and edgy, driven by a whimsical, Y2K-leaning aesthetic – sailor-style blouses, Peter Pan collars and lacy camo skirts – that puts a fresh spin on the basics.
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Toilé Studios
Naarm-based Toilé Studios is known for multifunctional streetwear designed to be worn multiple ways. We're talking miniskirts that turn knee-length and funnel-neck tops that transform into short-sleeve hoodies. All pieces are produced in founder Nadya Kusumo's hometown in Jakarta, Indonesia.
Its futuristic designs are stocked in major fashion capitals like New York, Milan and Seoul, but Australian shoppers can find them at independent fashion retailers like Error 404, Sucker and Reborne.
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Effie Kats
Third-gen dressmaker Effie Kats specialises in elegant gowns fit for all manner of dressy soireés. Considering that all garments are made in a Melbourne atelier, the label keeps its occasionwear relatively accessible – some lightweight gowns fall under the $300 mark.
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Cadell Canute
Handwritten notes sewn onto pants, bustiers appliquéd with life-size Calla Lily bouquets – Adelaide designer and artist Cadell Canute creates wearable art inspired by nature, discarded scraps and waste. Most of her maximalist designs are one-of-a-kind, though the label also takes on custom orders.
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