Overview
Comforting colours are here to stay, at least for another year. For its Colour of the Year for 2025, the Pantone Colour Institute has gone with "a soft, warming brown" as its chosen hue — a tone that it says symbolises thoughtful indulgence, harmonious comfort and feelings of contentment. That shade: Mocha Mousse.
Before every new year hits, the institute's colour experts select a hue for the 12 months ahead — the shade that you can expect to see popping up around the place, including in fashion and accessories, home decor, design and beauty, and more. For 2024, it also opted for a calming shade with Peach Fuzz, choosing for a tone between pink and orange. Now, it's going all in on mellow brown. Obviously given its pick, expect to see this hue in food and drink as well.
"Underpinned by our desire for every day pleasures, Pantone 17-1230 Mocha Mousse expresses a level of thoughtful indulgence. Sophisticated and lush, yet at the same time an unpretentious classic, Pantone 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe," said Pantone Colour Institute Executive Director Leatrice Eiseman, announcing 2025's pick.
"Infused with subtle elegance and earthy refinement, Pantone 17-1230 Mocha Mousse presents a discrete and tasteful touch of glamour. A flavourful brown shade, Pantone 17-1230 Mocha Mousse envelopes us with its sensorial warmth."
This is the 26th year that Pantone has chosen a shade to encapsulate the year to come, and this time took cues from cacao, coffee and chocolate, as well as humanity's desire to connect to the natural world.
"The everlasting search for harmony filters through into every aspect of our lives including our relationships, the work we do, our social connections and the natural environment that surrounds us. Harmony brings feelings of contentment, inspiring a positive state of inner peace, calm and balance as well as being tuned in with the world around us. Harmony embraces a culture of connection and unity as well as the synthesis of our mental, spiritual and physical well-being," Pantone Colour Institute Vice President Laurie Pressman expanded.
"With that in mind, for Pantone Colour of the Year 2025 we look to a colour that progresses our embrace of the feeling of our Pantone Colour of the Year, Pantone 13-1023 Peach Fuzz, into another dimension, extending further into our desire for comfort, and the indulgence of simple pleasures that we can gift and share with others."
The new shade follows not only 2024's Peach Fuzz, but also 2023's Viva Magenta, 2022's Very Peri, and 2021's Ultimate Gray and vibrant yellow Illuminating before that. In 2020, Pantone went with Classic Blue, while 2019's colour was Living Coral, 2018's was Ultra Violet and 2017's was Greenery.
To find out more about Mocha Mousse — and to check out all of the previous Colours of the Year — head to the Pantone website.