Overview
Seriously, our hearts are pounding from the adrenaline released by watching this ad for the Guardian and Observer Weekend, which is nothing more than the weekend edition of the highly respected daily newspaper.
The ad makes fun of blockbuster action movie trailers with its booming voiceover for weekend mundanities, but it also features a PSA by Hugh Grant, self-parody of their marketing tagline, and a surreal elevator exchange.
Created by London-based agency Bartle Bogle Hegarty, the three-minute ad follows on from their Cannes-winning 'The Whole Picture' campaign last year, which encapsulated their Open Journalism project through the story of the Three Little Pigs'.
We hope if rumours of an imminent Australian edition of the Guardian turn out to be true, they launch it in a fashion equally overblown.