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The Polaroid Camera, Reincarnated

The clever clogs at Polaroid have found a way to keep the camera alive without using the traditional film.

Georgia Booth
November 22, 2011

Overview

It was a sad day when Polaroid announced it was going to stop producing film. The iconic camera was used by artists Andy Warhol, Chuck Close, Helmut Newton and Robert Mapplethorpe and nothing quite matches the simplicity and beautiful graininess of Polaroids.

But now, you don't have to feel glum whenever you look at your photo wall - it's not all over yet. The clever clogs at Polaroid have found a way to keep the camera alive without using the traditional film. Meet the Polaroid Z340. It is a 14MP camera with a 2.7-inch LCD display and an integrated printer that produces 3x4-inch color prints.

The printer uses inkless printing technology from Zink Imaging where special print paper has embedded dye crystals which are activated by heat to form the image. It's not cheap at $299.99, and a pack of 30 photos costs $19.99. But hey, instant gratification is priceless. Fingers crossed that the images will still have that dreamy imperfection that makes them unique.

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