The World's First Virtual Reality Department Store Is Here

Myer and eBay have joined forces to take online shopping to the next level with their creation of the world's first Virtual Reality Department Store. Available today, their cardboard 'shoptical' device allows users to browse, personalise, and purchase over 12,500 Myer products just with your face. The best part — they're giving out 15,000 of them for free.

For our sceptical readers who didn't automatically click away at the word free, here's the deal. The 'shoptical' device seems pretty simple — you download the eBay VR Department Store app on your smart phone and insert the phone into the cardboard shoptical — very, very similar to Google Cardboard's design. You can then browse, research and eventually purchase any item in the catalogue by holding your gaze on a product. The VR store is continually personalised while you use it and will suggest products based on what it knows about you. Creepy? Yes. Convenient? Also yes.

While the new VR Store doesn't quite diminish the age old online shopping problem of ordering without trying on, the shopticals do give an unprecedented, up close and personal view of products – think 3D images that take you inside the jumper you're looking at. The product range, pricing and stock information will also be updated in real time, which is a brand new feat for virtual reality experiences.

For those looking to try before they buy, you can trial the VR Department Store by booking your place at a special exhibition on Thursday, May 19 and Friday, May 20 at The Harbourside Room, Level 6, 140 George Street in Sydney.

While this device may not be for the old school shoppers out there, it's definitely a huge leap forward for online converts. If you made it this far and still think this sounds bloody brilliant, we just want to repeat that they're really giving out 15,000 for free.