Event Fortitude Valley

The Sugar Market

Brisbane's first dessert festival.
Sarah Ward
October 03, 2016

Overview

There's no need to sugarcoat Brisbane's newest event — you'll find plenty of sweetness on offer regardless. After all, that's what you'd expect at the city's first-ever dedicated dessert festival. It's called The Sugar Market for a good reason.

Taking over the Alden Street laneway behind The Wickham in Fortitude Valley from 11am to 5pm on Saturday, October 29, The Sugar Market promises the kind of wonderland Homer Simpson couldn't even dream of. Specific details are still being kept under wraps, but The Wickham and Lucid Sweets are involved, with the event currently seeking expressions of interest from other dessert masters.

Regardless of the final lineup of vendors, sweet treats will be available for brekkie, brunch, lunch, dinner, dessert and every excuse in-between. The festival explicitly promises "more brownies, cupcakes, macarons, meringues and doughnuts than you ever thought could fit in once space". That sound you can hear? It's your stomach grumbling.

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