Ben & Jerry's Is Opening Its First Brisbane Scoop Shop and Giving Out Free Ice Cream to Celebrate

If you're an ice cream fiend and you live in Brisbane, a category that likely covers almost every resident of the Queensland capital, you will have noticed the River City's Ben & Jerry's-shaped hole — until now. While the dessert chain has its own Scoop Shops on the Sunshine Coast and the Gold Coast, Brisbanites have only been able to head to Hoyts Sunnybank or whichever supermarkets and convenience stores stock the American brand to get their fix. But to the delight of your tastebuds, that's finally changing.

The place to hit up: 153 Stanley Street Plaza, South Bank. Brisbane doesn't have a real beach to plonk a Scoop Shop beside like our neighbours up and down the coast, but we do have this watery precinct and its man-made versions.

The new store will officially launch across the weekend of Saturday, December 17–Sunday, December 18, complete with an extra incentive: free ice cream.

That giveaway involves handing out vouchers from 10am–10pm on Sunday, December 18 — and you'll have to spot a few folks roaming around in cow suits on the day to nab one. After that, you can exchange it for a free kids' scoop in a cone. And, you'll have a year to redeem your freebie if you can somehow hold off your ice cream cravings for that long.

There's also an Instagram competition happening on the same day, giving away a full year's worth of free ice cream. To be in the running for that, you need to follow and comment on @BenandJerrySouthBrisbane's latest Instagram post, and tag three friends.

While it has clearly taken a while for Ben & Jerry's to open its own standalone outpost in Brisbane, the chain is now thrilled to be here — as thrilled as your tastebuds, in fact.

"We are situated in the perfect location, just around the corner from Brisbane's city oasis Streets Beach, and are so excited to bring some joy to local residents and visitors seeking their ice cream fix and refreshment after a hot day," said Sam Mackaness, the manager of Ben & Jerry's South Brisbane Scoop Shop.

"At Ben & Jerry's, we are committed to giving back to the communities we serve around the world, and these free scoops are just the beginning for Brisbane.

Find Ben & Jerry's South Brisbane Scoop Shop at 153 Stanley Street Plaza, South Bank — and head by from 10am–10pm on Sunday, December 18 to score a voucher for a free scoop.