Ben & Jerry's Is Calling for Action on Climate Change with New Limited-Edition Flavour
The ice cream giant is upping the pressure on the Australian government to commit to renewable energy.
Ice cream maker-turned-activist Ben & Jerry's is once again taking its frozen treats into the political realm. In the past, the much-loved ice cream (or lack thereof) was used to support marriage equality. Now, it'll become a platform for taking action on climate change with the new limited-edition flavour, Gimme S'More Renewables.
The flavour's launch corresponds with the global Rise For Climate Day on Saturday, September 8, and will be available in Ben & Jerry's stores for just one day, and while supplies last. All proceeds will be donated to the company's long-term climate activism partners, 350.org Australia. On the day, fifty marches and picnics are scheduled to take place across Australia — you can find the closest event to you here.
Ben & Jerry's has also sent personalised pints of Gimme S'More Renewables to federal and state politicians, acting as a direct call on Australian leaders to accelerate renewable energy and commit to a fossil-fuel-free world. In a show of good faith, the company has committed to being carbon positive and using only renewable resources by 2030. Plus, its 2020 deadline for using renewable electricity sources and eliminating coal from its energy mix is just around the corner. All Ben & Jerry's shops are currently powered by Powershop, an electricity provider that is 100 percent carbon neutral.
If you need more than the drought and the bleaching of the Great Barrier Reef to convince you to get involved, the Gimme S'More Renewables sounds pretty damn tasty, too — a combination of marshmallow ice cream, chocolate cookies, Graham cracker swirls and fudge flakes.
Ben & Jerry's limited-edition Gimme S'More Renewables will be available at all Ben & Jerry's Scoop Shops on Saturday, September 8. Find your closest one here.
Published on September 05, 2018 by Marissa Ciampi