Brisbane to Reach Peak Doughnut With Yet Another Doughnut Time

You've gotta hand it to Doughnut Time. Brisbane's number one source of iced, filled orbs of deliciousness is as addicted to opening up new stores as the city's residents are to eating their sweet treats — so much so that they're about to unleash yet another shop upon the hungry masses whether we want it or not.

From September 12, the space at 142 Albert Street will become Doughnut Time's latest inner-city outlet. Yes, you've grabbed a Ferrero No Share (with dark chocolate glaze, roasted hazelnuts and a Ferrero Rocher) or a Sia Later (a red velvet doughnut with vegan butter cream frosting and freeze-dried raspberries) from the same vicinity before. In fact, the fresh addition to the doughy pastry empire is right next door to Topshop — the site of their first-ever Brisbane CBD store. Right. Next. Door. This is getting out of hand.

Okay, okay, so the Topshop store is no longer listed on their website, which could explain why they're opening up so close by. However given that Doughnut Time sets up new shops as fast as they bake their titular treats, nothing would surprise us anymore. A new Everton Park setup started serving just last week, after all. If Brisbane hasn't reached peak doughnut yet, we're just about to. Manly, Perth and Tokyo — you're next.

Of course, you don't open 24 stores around the country in 18 months by holding back. Given that Doughnut Time is blissfully ignoring the fact that there might be a limit to how many doughnuts we can eat, and how often, it's little wonder that they're leaning in to the pastry frenzy and handing out freebies from 4-6pm on September 12. They've even created a new doughnut limited edition Albert Street doughnut named 'In The Air Tonight', complete with purple signature glaze, Oreo pieces and squares of Dairy Milk Chocolate, to mark the occasion. Fine, we'll admit it: we're growing increasingly wary of doughnut overload, but we're still tempted.

Find Doughnut Time's new CBD store at 142 Albert Street, Brisbane from September 12 — and stop by for a free doughnut between 4-6pm that afternoon. For more information, keep an eye on Doughnut Time's website and Facebook page.