You Can Help Brisbane’s Newest Food Truck Set Up a Permanent Store
Put your money where your pulled pork-lovin' mouth is.
The only way is up for Bella BBQ, Brisbane's favourite purveyors of slow-cooked meat seasoned with American-style rubs. You’ve enjoyed their barbecue treats at markets since mid 2014. You’ve been following their new food truck around town since January. Now, you can help them set up a permanent base to sell more tasty meals, more often.
Less than a year after bursting onto the street food scene and taking Brisbane's tastebuds by storm, Bella BBQ is looking to set up their own takeaway shop. Their newly launched crowdfunding campaign will hopefully make that dream a reality, complete with mouthwatering incentive rewards — food of course, but there's also merchandise and a chance to attend your own private BB masterclass.
Indeed, Bella BBQ's story so far is the type delicious dreams are made of, and one made possible by south-east Queensland's insatiable appetite for barbecued meat. Owner Steve Hellyer had no idea that his efforts as a backyard chef would lead him to looking at opening his own store. "It has taken me by surprise, the popularity of it all," he says. "It has all happened so quickly."
Hellyer always wanted to spend his days cooking good food, but was uncertain about making the leap from amateur to professional. Instead, he would go to markets with his wife, and followed his nose to stalls cooking up chorizo and smoked sausage. He decided to look into making his own at home, which inspired further research into flavour profiles for rubs for other types of meats — and an idea was born.
"It turns out that I'm pretty damn good at a lot of cooking in the backyard, and a lot of eating some pretty crappy food to start with — and then just perfecting it," Hellyer explains. "I always say to people that I'm living the dream. You wouldn't put this much time and effort into cooking meat for so long unless you had a passion for it."
Bella BBQ's products — brisket, pork, ribs and wings — are cooked low and slow for 18 hours, which explains the taste customers know and love. "There has to be a lot of love put in at the start, in order to have the equal amount of love come out at the end," says Hellyer. "I've always loved cooking. I've always loved creating dishes and creating tastes, and that shows."
Some of Bella BBQ's best sellers actually came about because of Hellyer's overwhelming affection for his job as pitmaster — and his tendency to cook too much in an effort to perfect his smoke-infused, slow-cooked barbecue skills. "The pulled pork nachos are a dish that I used to serve because I cooked that much at home practicing cooking pulled pork, we had that much left over. Nachos were just something that I started making for myself. Then I introduced them to the markets, and they're one of our highest selling products."
The demand doesn't stop there, with other additions to the menu — and offshoots with other stores — stemming from his success. Customers can even order a container of pulled pork to make their own meals, and buy Bella BBQ rubs from Barbecues and More to try to recreate the magic of American-style meat at home.
Hellyer, an electronics engineer by trade, also created an app to help fans follow the van around Brisbane for their barbeque fix. Though Bella BBQ is seeking a permanent home, those addicted to rushing around town needn't worry — the food truck will still operate as a satellite store once the shop is up and running.
To stay up-to-date with Bella BBQ, download their app or visit their Facebook page. Throw the BB team some dosh for their permanent takeaway joint here.
Images: Bella BBQ.
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