Overview
The lucky country is at the top of global travel plans for British holidaygoers, according to a recent survey by TravelBag. Specifically, Australia ranks as the third most appealing destination on Earth, beaten only by Canada and Japan.
The survey details that almost half (46 percent, to be precise) of Brits are aching for their next overseas adventure — unsurprisingly, Japan takes the top spot. Plenty of Australians also want to go there or have already gone.
But Australia sits well within the top three, with 30 percent of survey respondents ranking it as their most sought-after holiday destination. There's no surprise there, considering our world-famous beaches, natural scenery and busy urban atmospheres. There's a bit of everything for everyone, visitor and resident alike in Australia.
For active travel planners, Australia came in second place. Gen X travellers are most drawn to Australia, but its Millennials who are actually making the plans, 9.6 percent of them specifically. Classically, most of those trips are aimed for the dreary UK winter and red-hot Australian summer period of December to February, a season that we who live here know is where everything really comes alive.
Take the beaches. Bondi is likely first in mind for many of these tourists-to-be, but there's plenty more great ones to discover all over the Harbour City, and the rest of the country for that matter.
When the heat becomes too much to bear, travellers are likely to head indoors, and the majority of them (26.7 percent) intend to add shopping to their itinerary. Otherwise, ancient ruins and local history draw 21.4 percent of tourists, and road trips make up 21.5 percent of itineraries, too.
It's time to start planning a summer adventure, so have a tour of our guides for NSW, VIC and QLD to find the experiences that are right for you.